covattacommsFeb 26, 20204 minA cultural fluency within an organisation never happens by accident ... Understanding the diversity in work ethics and business culture can be difficult at times. Working on successfully implementing your expansion strategy across Asia brings the challenge to a new level. Many of the challenges related to a company’s entry in Asia is caused by a lack of local cultural fluency. People tend to take the same approach to everything, every time and everywhere – they embrace a “one size fits all” mentality. Understanding the wide variety of societies,